STEPPING INTO AW2023 WITH A NEW NAME
We have more in store for our AW2023 collection than just a new colour palette; in line with this year’s Newfound Fearless Freedom theme, we finally took the leap and re-branded Babymoh! as Hinterveld Knitted Accessories. Creating Babymoh! has been such an incredible venture. It has allowed us to further explore the luxurious mohair fibre and its diverse qualities through the curation of handcrafted and hand-dyed knitted accessories of the highest quality.
We’ve been working towards this shift for a long time and are excited about what this means for us as a company. Authenticity and alignment between our brands are more important than ever before. Rebranding Babymoh! under the Hinterveld name will allow us to create more cohesion within our group and bring our value system to the forefront of everything we do.